Many estys have ask "how do I convince clients they need a night cream"? I know we've all tried many different ways to explain the differences and benefits of night cream to skeptical clients. One suggestion from futurederm.com is this: explain to them (rather scientifically and true) that their basal body temperature is elevated at night, helping to increase the penetration of active ingredients. And, that night creams (should) deliver more and more concentrated active ingredients, which the skin can use to repair itself while you sleep.
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